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FROM THE SHARED SHELF · 2006–2026 SAMPLE

The E-Myth Revisited

Michael E. Gerber

25 readers recommend it across 21 discussions

Topics are model-inferred labels.

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THE WORD OF MOUTH

What made it worth passing on?

Original Hacker News comments, in the readers’ own words.

achenatx
I like books that are actionable. Lots of books are inspirational but not that useful (e.g. crossing the chasm). I run a curriculum in my company which uses a few books I have read over the years. emyth revisited (how to think about and structure an org) getting to yes (negotiation) influence the psychology of persuasion (negotiation) spin selling (enterprise sales, supplanted by sandler) You cant teach a kid to ride a bike at a seminar (sandler sales) 5 dysfunctions of a team (one of the best leadership books) first break all the rules (management) accounting for dummies purple cow (differentiation) blue ocean strategy (differentiation) traction (strategy/operations) rocketfuel (strategy/operations) for professional services: managing the professional services firm getting naked
ranabuzdar
Here are some of the most popular ones: The Lean Startup by Eric Ries Zero to One by Peter Thiel The 7 Habits of Highly Effective People by Stephen Covey Think and Grow Rich by Napoleon Hill The E-Myth Revisited by Michael Gerber Good to Great by Jim Collins The Art of Possibility by Rosamund Stone Zander and Benjamin Zander The Hard Thing About Hard Things by Ben Horowitz The Innovator's Dilemma by Clayton Christensen Rework by Jason Fried and David Heinemeier Hansson These books cover various aspects of entrepreneurship, from idea generation and innovation to leadership and management. Each one offers a unique perspective and valuable insights that can help entrepreneurs navigate the challenges and opportunities of starting and growing a business.
sivers
Since 2007, I've taken detailed notes on every book I've read, then posted them on my site with my top recommendations up top: https://sivers.org/book My top recommendations here for the Hacker News crowd - with a nudge for the under-rated, are: The Time Paradox - by Philip Zimbardo and John Boyd https://sivers.org/book/TimeParadox Profound idea that everyone has a primary time focus: either Future-focused, Present-focused, or Past-focused. Fascinating implications of each. Because I'm so future-focused, reading this book helped me understand people who are very present-focused. Also great advice on shifting your focus when needed. I read it 7 years ago, but still think about it almost every day. -- Mindwise: How We Understand What Others Think, Believe, Feel, and Want - by Nicholas Epley https://sivers.org/book/Mindwise Many new brilliant insights, especially about over-estimating the differences between you and others, thereby separating into us-vs-them tribalism. Scan to the end of my notes, to see. If you know more books like this, please recommend them to me. I adore this subject. -- The War of Art - by Steven Pressfield https://sivers.org/book/WarOfArt…
neya
Right off the bat, here you go: 1. The 7 habits of highly successful people (Stephen Covey) 2. The Miracle Morning (Hal Elrod) 3. Business Model Generation (Aelxander Osterwalder) 4. The Art Of War (Sun Tzu) 5. The E-myth, why most businesses don't work and what to do about it (Michel Gerber) 6. Made In Japan (Founder of Sony, Akio Morita) 7. How to win friends and influence people (Dale Carnegie) Probably I missed a few more, but I think these ones are a good start.
gravidor
The Name of the Wind - For all the reasons mentioned above, is one of my absolute favorite fiction books. Its not just the characters, its Rothfuss' use of language. I've never kept track of so many quotable phrases in a book. Enders Shadow Series by Orson Scott Card - I loved the majority of the Ender's Game series was disappointed when it was over. Throughout those books, Bean was always my favorite character and it was a great day when I discovered the Ender's Shadow series which chronicles Bean's life over several books. The thing I loved most about Bean were his powers of analysis and he taught me to think more about scenario outcomes and think about multiple ways of achieving my goals. Dune - A pattern is emerging here. I love the books where the hero CHOOSES to ascend and works to get there. Paul Atredies starts out a boy against harsh conditions and rises to the challenge. The Stand by Stephen King - I read this book when I was 14 or 15 on summer break in a week. I fell in from the start and read for entire days until it was done and when it was over I was in awe at the size (1000+ pages) and scope of what King accomplished.…
wushupork
Traction by Justin Mares, Gabriel Weinberg - would probably reread Growth Hacker Marketing by Ryan Holiday How to Fail at Almost Everything by Scott Adams - great read Scaling Up By Verne Harnish Great By Choice by Jim Collins - love the whole series The Ultimate Sales Machine by Chet Holmes - probably worth a reread How to Win at the Sport of Business By Mark Cuban - good read Elon Mush by Ashlee Vance - need I say more The Hard Thing about Hard Things By Ben Horowitz The Power of Habit by Charles Duhigg - probably need to deeply absorb this - a lot of good stuff Copy This! By Paul Orfalea - another good "small business" entrepreneur book The E-Myth Revisited By Michael Gerber - 2nd time read. Got more out of it this time. The People's Tycoon (Ford) by Steven Watts - I love reading about businessmen from this age Scrum by JJ Sutherland Jeff Sutherland - good read for development teams
hga
Ah, for startups in general, you should look at The E-Myth by Michael Gerber, no matter what you're doing it'll have some essential advice, and you should examine your business model in the light of his general thesis that you should make your business "franchiseble". At the very least, observe the principles of leverage, "no one ever got rich typing".
colson04
I briefly checked out the first 20 or 30 reviews on Amazon and was not surprised by the comments, but by the ratings. My take on the comments? True: if you are a long time follower of the signal vs. noise blog then you will have seen some of the material before. True: some of the advice is ambiguous, but necessarily so - this is not a "how to start a web company" step-by-step manual. It is an aid to seeing business from a total non-traditional platform. True: the book is short on pages and word-count - you can easily read it in an afternoon. Every other page is an illustration (no informational value) of some kind taking away from actual information space - I did feel I was mislead by this. True: They do use their own company as an example quite a lot which took away credibility. Their biz is the extreme example in a few ways but it is very interesting how they embrace obstacles that others run from i.e. having globally spread employees.…

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zzzmarcus
The E-Myth Revisited. It's not specifically web related, but it's a great book (with a cheesy pie shop metaphor) on how to start a business that is a system you own rather than a business that owns you. Check out the Amazon reviews, they're telling: http://www.amazon.com/E-Myth-Revisited-Small-Businesses-Abou... (http://www.amazon.com/E-Myth-Revisited-Small-Businesses-About/dp/0887307280)
lionhearted
If you're talented and get frustrated with stupid people, you have to read "Musashi" by Eiji Yoshikawa. I mean, you have to. Musashi was one of the greatest (maybe the greatest) swordsman of all time. He invented a Japanese longblade/shortblade mixed style of swordsmanship, at one point fighting himself out of an ambush when he was attacked by over 30 men. He was undefeated in over 60 duels, including defeating arguably the second best swordsman in Japan at the time while fighting with a wooden oar he carved into a rough swordlike shape. Here's Musashi's Wikipedia page: http://en.wikipedia.org/wiki/Miyamoto_Musashi The book by Eiji Yoshikawa is historical fiction - it's period accurate and follows all of Musashi's most well known story. It fills in some other details we don't know of Musashi's life - how he might have trained, some minor scuffles with bandits of the day, and it added a love story.…

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HeyLaughingBoy
Three of my favorites are How Much Should I Charge Don't remember the author, but she reinforces the point that most small businesses are undercharging for their product/service and shows how to solve the problem. The E-Myth Revisited kinda starts where the above one ends in that it points out the tragic flaw in many entrepreneurs: they want to practice their "craft" to the detriment of the actual business. Growing A Business my copy of this disappeared over 10 years ago, but I still consider it one of the most important business books I've ever read. And pick up one of the many editions of The Portable MBA at a used bookstore. Good, basic foundations in Finance, Accounting, Marketing and HR.

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lionhearted
> The E-Myth (the E stands for Entrepreneur): http://www.amazon.com/E-Myth-Revisited-Small-Businesses-Abou... (http://www.amazon.com/E-Myth-Revisited-Small-Businesses-Abou..). A thousand times yes. I make everyone I'm going to work with read it before working with them. It really gets to the heart of what businesses do right and wrong, and how to build an organization correctly based on systems instead of based on personality. Very important.
skmurphy
I would recommend these books for a good grounding in marketing and fostering innovation: The Innovator’s Dilemma by Clayton Christensen Crossing the Chasm and Inside the Tornado by Geoffrey Moore Innovation and Entrepreneurship by Peter Drucker Marketing High Technology by William Davidow Four Steps to the Epiphany by Steve Blank Jumpstart Your Business Brain by Doug Hall E-Myth Revisited by Michael Gerber Blue Ocean Strategy by W. Chan Kim & R. Mauborgne Influence The Psychology of Persuasion by Robert Cialdini The 22 Immutable Laws of Marketing by Al Ries and Jack Trout Secrets of Consulting by Gerald Weinberg For an article that summarizes key concepts see http://skmurphy.com/wp-content/uploads/2007/04/Crucial%20Mar... (http://skmurphy.com/wp-content/uploads/2007/04/Crucial%20Marketing%20Concepts.pdf) There is a companion slide deck here http://www.skmurphy.com/f/SDForum061211.pdf
lionhearted
My favorite is Michael Gerber's "E-Myth Revisited". It lays down the foundation of a good business in a way most entrepreneurs connect with. Very well-written, simple, gets points across concisely, very valuable. http://www.amazon.com/E-Myth-Revisited-Small-Businesses-Abou... (http://www.amazon.com/E-Myth-Revisited-Small-Businesses-About/dp/0887307280) (no affiliate link there) Great book - my most highly recommended and most frequently gifted business book.
python_kiss
About 14 months ago, I had little knowledge of how to execute a startup. In particular, I wasn't familiar with any online marketing tactics. The following books helped me a lot in that respective, and more: 1. Positioning, 22 Immutable Laws of Marketing/Branding, Focus, Marketing Warfare 2. Purple Cow, All Marketers are Liars, Permission Marketing (I didn't like "The Big Moo", "Free prize inside" or "Small is the new Big"). 3. Founters At Work 4. Wikinomics, Wisdom of Crowds, The Tipping Point (Blink! was alright). I am looking forward to reading "The Long Tail" and "The starfish and the spider"...has anyone read them yet? 6. Why We Buy 7. Hackers and Painters 8. The E-Myth revisited 9. The Art of the Start 10. On War, The Art of War by Machiavelli and Sun Tzu (not exactly for startups, but definitely useful) 11. Crossing the Chasm