sivers

Classic book on the psychology of persuasion. I read it 15 years ago, thought about it ever since, and re-read it now.

E-Myth Revisited - by Michael Gerber

The War of Art - by Steven Pressfield

A deep analysis of what makes certain ideas or stories memorable.

Stumbling on Happiness is one of my favorite books I've ever read in my life.

The Courage to Be Disliked - by Ichiro Kishimi and Fumitake Koga

Awesomely creative think-piece of 40 different short stories of what happens when you die.

This gets you into his mindset, seeing profitable aspects in your business you never noticed before

Small is the New Big - by Seth Godin

Brilliant book with one clear message: our emotional brain is faster and usually smarter than our logical brain.

Mindwise: How We Understand What Others Think, Believe, Feel, and Want - by Nicholas Epley

Anyone with any money to invest (or already invested) please read this book.