Purple Cow

Effectuation - I felt comforted knowing that I wasn't the only one struggling. Purple Cow - It's classic but seems quite relevant to AI era.

I like books that are actionable. Lots of books are inspirational but not that useful (e.g. crossing the chasm). I run a curriculum in my company which uses a few books I have read over the years. emyth revisited (how to think about and structure an org) getting to yes (negotiation) influence the psychology of persuasion (negotiation) spin selling (enterprise sales, supplanted by sandler) You cant teach a kid to ride a bike at a seminar (sandler sales) 5 dysfunctions of a team (one of the best leadership books) first break all the rules (management) accounting for dummies purple cow (differentiation) blue ocean strategy (differentiation) traction (strategy/operations) rocketfuel (strategy/operations) for professional services: managing the professional services firm getting naked

Read some Seth Godin books.... purple cow, free prize inside etc... and you will learn how to market/pr. One of my college degrees is in PR but I learned more via Seth Godin's books

Agree on Four Steps and Getting Real, also check out: Purple Cow and The Dip by Seth Godin The Long Tail and Free by Anderson

I would start with the Purple Cow and Free Prize Inside by Godin, they are high level but they talk about that fact that you need to make your product exceptional instead of pouring money into marketing. I would also check out Inbound Marketing by Halligan and Shah, I just got it and started it but so far it looks good.

Purple Cow and Trading Up

Everything from Seth Godin. Permission Marketing, All Marketers are Liers and Purple Cow are my personal favorites.

About 14 months ago, I had little knowledge of how to execute a startup. In particular, I wasn't familiar with any online marketing tactics. The following books helped me a lot in that respective, and more: 1. Positioning, 22 Immutable Laws of Marketing/Branding, Focus, Marketing Warfare 2. Purple Cow, All Marketers are Liars, Permission Marketing (I didn't like "The Big Moo", "Free prize inside" or "Small is the new Big"). 3. Founters At Work 4. Wikinomics, Wisdom of Crowds, The Tipping Point (Blink! was alright). I am looking forward to reading "The Long Tail" and "The starfish and the spider"...has anyone read them yet? 6. Why We Buy 7. Hackers and Painters 8. The E-Myth revisited 9. The Art of the Start 10. On War, The Art of War by Machiavelli and Sun Tzu (not exactly for startups, but definitely useful) 11. Crossing the Chasm