Ask HN: What PR book should I read?

Recommendations from 14 sampled comments out of 14 eligible comments. This page covers the sample, rather than the entire HN thread.

6 books

dirkdeman · May 19, 2012
I can recommend these two books: http://www.amazon.com/Influence-Psychology-Persuasion-Busine...
andrewhillman · May 21, 2012
purple cow, free prize inside etc... and you will learn how to market/pr.
andrewhillman · May 21, 2012
purple cow, free prize inside etc... and you will learn how to market/pr.
shappy · May 18, 2012
This one is required reading for almost every 101-level PR course.
craze3 · May 18, 2012
Great book about all-around persuasion techniques , marketing, and also copywriting.