javery

I bet he would like Ender's Game

Agree on Four Steps

Purple Cow and The Dip by Seth Godin

I would start with the Purple Cow and Free Prize Inside by Godin, they are high level but they talk about that fact that you need to make your product exceptional instead of pouring money into marketing.

Agree on Four Steps and Getting Real, also check out: Purple Cow and The Dip by Seth Godin The Long Tail and Free by Anderson

The Long Tail and Free by Anderson

I would start with the Purple Cow and Free Prize Inside by Godin, they are high level but they talk about that fact that you need to make your product exceptional instead of pouring money into marketing.

Purple Cow and The Dip by Seth Godin

The Long Tail and Free by Anderson

I would also check out Inbound Marketing by Halligan and Shah, I just got it and started it but so far it looks good.