Ask HN: Marketing Books for Developers?

Cialdini's is good, but very, very mental and intellectual.

Influence - The Psychology of Persuasion by Cialdini.

4 steps to the epiphany

4 Steps is a GREAT book, but you may want to take a Xanax before reading it if poor editing causes you to nerdrage.

Steve Blank's 4 Steps to the Epiphany is a must read for all developers and entrepreneurs.

Crossing the Chasm

I recommend Crossing the Chasm. It is older but still relevan especially if you still find marketing a technology start up challenging.

Don't Make Me Think: A Common Sense Approach to We Usability, by Steve Krug:

I love this book.

the book that has had the most profound effect on my marketing efforts (and the way I communicate in general) is Made to Stick by Chip and Dan Heath.

I dug Made to Stick.

The 22 Immutable Laws of Marketing - Violate Them at Your Own Risk!

I would start with the Purple Cow and Free Prize Inside by Godin, they are high level but they talk about that fact that you need to make your product exceptional instead of pouring money into marketing.

All Marketers are Liars

And if you haven't already read Getting Real then read that too.

Positioning

"Positioning: The Battle for Your Mind", by Al Ries, Jack Trout

Permission Marketing

I would start with the Purple Cow and Free Prize Inside by Godin, they are high level but they talk about that fact that you need to make your product exceptional instead of pouring money into marketing.