Made to Stick

1. Talking to My Daughter About the Economy: or, How Capitalism Works--and How It Fails 2. Writing to learn. People who are scared of writing like me must listen to this every year :) 3. Made to stick 4. Million dollar weekend 5. Surrounded by idiots

Getting Things Done - the 2001 version I read two years ago, I use the general idea and it helps to have a clear head when your fighting fires daily. Never Split the Difference - some very practical negotiation strategies. Mini Habits by Stephen Guise - short book but awesome method. I am still doing the one pushup habit since last March. How to Shoot Video That Doesn't Suck by Steve Stockman - I wanted to improve my video production for my programming course for kids. I am still learning but this book has been a huge help. The Pyramid Principle: Logic in Writing and Thinking by Barbara Minto - huge help with improving my written communication at my job. The Coaching Habit by Michael Stanier - short book but huge help when your transitioning to managing people. Made to Stick by Dan Heath - was a huge help in planning how I would teach elementary students last month about programming. The 80/20 Principle by Richard Koch - aside from application of Pareto principle, I took away the idea that books provide the best bang for your buck for knowledge density. The 4 Hour Work Week - great inspiration to start your own thing. The $100 Startup - like the 4HWW but with more details.

My full list of books, including reviews, is here: https://www.goodreads.com/user/year_in_books/2015 From that list, my favorite ones were: The Four Steps to the Epiphany: https://www.goodreads.com/review/show/827338560 Made to Stick: https://www.goodreads.com/review/show/897777811 How to Measure Anything: https://www.goodreads.com/review/show/698402984 The Non-Designer's Design Book: https://www.goodreads.com/review/show/1170518622 Masters of Doom: https://www.goodreads.com/review/show/899580915 The Martian: https://www.goodreads.com/review/show/1136330196 The Mistborn Trilogy: https://www.goodreads.com/review/show/1388373037

Our selections from The 100 Best Business Books of All Time were: -Selling The Invisible by Harry Beckwith (great look at selling services) -Secrets of Closing The Sale by Zig Ziglar (gets you prepared for objections) -How to Become A Rainmaker by Jeffrey Fox (shortcuts to better sales techniques) -The Little Red Book of Selling by Jeffrey Gitomer (best first book for first time salespeople) As mentioned in other posts, I would also add SPIN Selling, Mastering the Complex Sale and The Referral Engine. "Smart" books in the sales space include Influence, Made To Stick, To Sell Is Human. For motivation, read more Zig, Tony Robbins, and Dale Carnegie.

I just read Smartcuts, Made to Stick, and Traction - a great trio of books to get your mind in the right spot as you pursue a market to create a product.

Pricing for Profit Startup Owners Manual Made to Stick Getting Real (37signals first book)

Of the twenty-three books I read in 2010, these seven really stand out: - Predictably Irrational. Everyone here knows this book, right? It had been on my reading list for too long, and I'm glad I eventually managed to read it. Much more enjoyable that I expected it to be, even given the fact that much of the material is well-known already. http://en.wikipedia.org/wiki/Predictably_Irrational - Longitude follows John Harrison's fascinating, painful and lengthy quest to win the Longitude Prize by creating a clock that was accurate enough to determine longitude at sea. Dava Sobel is a great writer and makes this topic totally engaging (aside: Sobel started her writing career as a technical writer at IBM). http://en.wikipedia.org/wiki/Longitude_%28book%29 - Bad Science is Ben Goldacre's essential and extensive criticism of the media's health care reportage and of various health-related issues (vaccinations, placebos, etc.). http://en.wikipedia.org/wiki/Bad_Science_%28book%29…

Definitely all three of these... Plus recently "Made to Stick" has really changed how I think about ideas and sharing them with others. http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/140... (http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287/ref=sr_1_1?s=books&ie=UTF8&qid=1282795235&sr=1-1)

I love this book. Not really a marketing book but the principles are really practical to lots of situations in life.

Not a marketing book per se, but probably the book that has had the most profound effect on my marketing efforts (and the way I communicate in general) is Made to Stick by Chip and Dan Heath. Another good book I'd recommend is Hot Button Marketing by Barry Feig. I've read quite a few others, but none that really jump out that would be a great read for someone who's not a marketing person.

I dug Made to Stick. http://madetostick.com

Great question. Firstly, the more I've gotten involved in business over the years, the more I've come to realise that for any kind of sale requiring human contact, personal relationships are absolutely paramount. This is fairly straightforward, but it bears repeating. People will buy from people who they like. In a situation where a customer can choose between Vendor A and Vendor B who have similar products and prices, they will choose the likable Vendor A who is friendly and who they enjoy getting a call from. This is 100 times more powerful than Vendor B who has 3 additional features that are really great, but who has made no attempt to establish any kind of relationship with the customer. As such, the first book I would recommend would be the classic "How to Win Friends and Influence People" by Dale Carnegie.…

To get fundamentals and theory foundation, drop the "internet" part of your requirement. The internet is just another way to connect people. All successful marketing comes down to a fundamental understanding of people, how we like to be spoken to, what captures our attention, and what messages stick. Read my notes and excerpts on some of these books to get an idea if they're what you're looking for: == Small is the New Big - by Seth Godin A "best-of" collection of small essays about marketing. Seth writes in general terms meant to give you perspective, change the way you think about marketing, and inspire you to actions, no matter how small, that make all the difference. Read anything by Seth Godin (as others here have said), but this is his best overview. http://sivers.org/book/SmallIsTheNewBig == Made to Stick - by Chip Heath and Dan Heath A deep analysis of what makes certain ideas or stories memorable. http://sivers.org/book/MadeToStick == You, Inc - The Art of Selling Yourself - by Harry Beckwith Harry Beckwith is amazing. Read everything by him. This is just his newest. He's the best at reminding you how basic human consideration translates into marketing.…

On my desk: Getting Real (37Signals), Hardball (Chris Mathews), Prioritizing Web Usability (Jakob Nielsen) Nearby shelf: The Design of Everyday Things, Maverick, Founders at work, A Brief History of Time, A Pattern Language, Peopleware, Made to stick, Web Standards Solutions, Designing Interactions, The Pragmatic Programmer, The Mythical Man-Month, Oh, the Places You'll Go! Other good reads: Blink, Tipping Point, Long Tail, Freakonomics

Of all the books and research we've read, these are the ones we've found the most useful information from and influenced a large part of our redesign at Wufoo : Call to Action http://www.calltoactionbook.com/ (how to think about landing pages and navigation) Landing Page Optimization http://landingpageoptimizationbook.com/ (best technical book on how to measure landing pages, do not buy SEO books, they're all terrible and rehash what you see on most blogs) Word of Mouth Marketing http://wordofmouthbook.com/ (sometimes great marketing has nothing to do with what you do on the web) Made to Stick http://www.madetostick.com/ (just a great read on how you should shape your copy and ideas so they have maximum sticking power)

Made to Stick I've won several marketing competitions, an elevator pitch contest, and made countless connections with others, using ideas from this book.