tsattersten

Made To Stick

I would also add SPIN Selling

"Smart" books in the sales space include Influence

To Sell Is Human

Mastering the Complex Sale

Selling The Invisible by Harry Beckwith (great look at selling services)

The Little Red Book of Selling by Jeffrey Gitomer (best first book for first time salespeople)

How to Become A Rainmaker by Jeffrey Fox (shortcuts to better sales techniques)

Secrets of Closing The Sale by Zig Ziglar (gets you prepared for objections)

The Referral Engine