The 22 Immutable Laws of Marketing

That would be a long list, given that I read a lot of books and would generally say that most of the books I've read were worth investing time in to some extent. But for what it's worth, here's a subset, cribbed from my previous HN comments: Something Deeply Hidden - Sean Carroll The Universe Speaks in Numbers: How Modern Math Reveals Nature's Deepest Secrets - Graham Farmelo The Man Who Loved Only Numbers: The Story of Paul Erdos and the Search for Mathematical Truth - Paul Hoffman The Man Who Knew Infinity: A Life of the Genius Ramanujan - Robert Kanigel Lost in Math - Sabine Hossenfelder The First Three Minutes - Steven Weinberg Hyperspace - Michio Kaku Not Even Wrong - Peter Woit The Trouble With Physics - Lee Smolin About Time - Paul Davies Time Reborn - Lee Smolin The Elegant Universe - Brian Greene The Hidden Reality - Brian Greene The Fabric of the Cosmos - Brian Greene Quantum Space: Loop Quantum Gravity and the Search for the Structure of Space, Time, and the Universe - Jim Baggott The Universe Speaks in Numbers: How Modern Math Reveals Nature's Deepest Secrets - Graham Farmelo Three Roads To Quantum Gravity - Lee Smolin…

I was in similar state a few of years back. Read these, and used them to a good extent. Lean analytics. (must read) Product-Led growth. (must read) 22 Laws of marketing (must) One million followers If you like scientific approach: Influence by Robert Cialdini Contagious (Jonah Berger) This resource is also gold: https://brianbalfour.com/essays/customer-acquisition I am also documenting my learnings in a book [1]. [1] https://book.amols.blog/59decisions

Very interesting read. I find law 12. the law of line extension speaks to the current apple product line. There used to be a single phone they made, today there are 4 to choose from.

For founders: #1 is Oren Klaff Pitch Anything. Then: Crossing the Chasm, Zero to One, Blitzscaling, Never Split the Difference, Oversubscribed: A Founders Guide to Seed Fundraising, Exactly What To Say: The Magic Words for Influence and Impact, Miracle Morning, 22 Immutable Laws of Marketing.

I'm not sure if the fact that it's a game changes anything or not as I don't play in that space myself. But just in terms of marketing in general, some of the essentials include: The 22 Immutable Laws of Marketing - Al Ries & Jack Trout Positioning - Al Ries & Jack Trout Repositioning - Jack Trout (with Steve Rivkin) Differentiate or Die - Jack Trout (with Steve Rivkin) The Ultimate Marketing Plan - Dan S. Kennedy The Ultimate Sales Machine - Chet Holmes All Marketers Are Liars - Seth Godin The Purple Cow - Seth Godin

Influence - The Psychology of Persuasion by Cialdini. http://www.amazon.com/Influence-Psychology-Persuasion-Busine... (http://www.amazon.com/Influence-Psychology-Persuasion-Business-Essentials/dp/006124189X/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1216856193&sr=8-1) The 22 Immutable Laws of Marketing - Violate Them at Your Own Risk! http://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp... (http://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1216858700&sr=1-1) Don't Make Me Think: A Common Sense Approach to We Usability, by Steve Krug: http://www.amazon.com/Dont-Make-Me-Think-Usability/dp/032134... (http://www.amazon.com/Dont-Make-Me-Think-Usability/dp/0321344758/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1216860599&sr=1-1) Information Architecture for the World Wide Web: Designing Large Scale Web Sites, by Paul Rosenfeld and Peter Morville: http://www.amazon.com/Information-Architecture-World-Wide-We... (http://www.amazon.com/Information-Architecture-World-Wide-Web/dp/0596527349/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1216860826&sr=1-1) Why We Buy: The Science of Shopping, by Paco Underhill…

I would recommend these books for a good grounding in marketing and fostering innovation: The Innovator’s Dilemma by Clayton Christensen Crossing the Chasm and Inside the Tornado by Geoffrey Moore Innovation and Entrepreneurship by Peter Drucker Marketing High Technology by William Davidow Four Steps to the Epiphany by Steve Blank Jumpstart Your Business Brain by Doug Hall E-Myth Revisited by Michael Gerber Blue Ocean Strategy by W. Chan Kim & R. Mauborgne Influence The Psychology of Persuasion by Robert Cialdini The 22 Immutable Laws of Marketing by Al Ries and Jack Trout Secrets of Consulting by Gerald Weinberg For an article that summarizes key concepts see http://skmurphy.com/wp-content/uploads/2007/04/Crucial%20Mar... (http://skmurphy.com/wp-content/uploads/2007/04/Crucial%20Marketing%20Concepts.pdf) There is a companion slide deck here http://www.skmurphy.com/f/SDForum061211.pdf

The 22 Immutable Laws of Marketing... a must have on any desk.

Differentiate or Die The 22 Immutable Laws of Marketing Getting Everything You Can Out of All You've Got The Irresistable Offer

About 14 months ago, I had little knowledge of how to execute a startup. In particular, I wasn't familiar with any online marketing tactics. The following books helped me a lot in that respective, and more: 1. Positioning, 22 Immutable Laws of Marketing/Branding, Focus, Marketing Warfare 2. Purple Cow, All Marketers are Liars, Permission Marketing (I didn't like "The Big Moo", "Free prize inside" or "Small is the new Big"). 3. Founters At Work 4. Wikinomics, Wisdom of Crowds, The Tipping Point (Blink! was alright). I am looking forward to reading "The Long Tail" and "The starfish and the spider"...has anyone read them yet? 6. Why We Buy 7. Hackers and Painters 8. The E-Myth revisited 9. The Art of the Start 10. On War, The Art of War by Machiavelli and Sun Tzu (not exactly for startups, but definitely useful) 11. Crossing the Chasm