Free Prize Inside!

Read some Seth Godin books.... purple cow, free prize inside etc... and you will learn how to market/pr. One of my college degrees is in PR but I learned more via Seth Godin's books

I would start with the Purple Cow and Free Prize Inside by Godin, they are high level but they talk about that fact that you need to make your product exceptional instead of pouring money into marketing. I would also check out Inbound Marketing by Halligan and Shah, I just got it and started it but so far it looks good.

I only read non-fiction that's counterintuitive. I figure, hey, I'm pretty smart, so if it's intuitive then I can probably figure it out on my own. A list of stuff I cite most often: No Contest & Punished by Rewards by Alfie Kohn Status Anxiety by Alain de Botton PG's essays & ITConversations interviews The Underground History of American Education by John Taylor Gatto The Singularity is Near by Kurzweil This graph: http://alexkrupp.com/picture_library/plot.jpg Dee Hock's essay on leadership A handful of blog posts by Mark Cuban All Marketers are Liars & Free Prize Inside by Seth Godin. All of the books that Seth recommends are also worth reading. Bruce Schneier's interview on ITConversations Magic Ink, an essay by Bret Victor War Is A Force That Gives Us Meaning by Chris Hedges The Cluetrain Manifesto (the book) I'm sure there's a lot more, but that's what comes to mind right now.