mooders

Geoffrey Moore's Crossing the Chasm

Three books that really show the good, bad and ugly about building businesses from scratch and scaling them to significance: 1. How to Get Rich

"Undercover Economist and http://www.amazon.co.uk/Logic-Life-Uncovering-Economics-Ever... Logic of Life are both excellent at drawing out serious economic principles from everyday experiences.

Bosworth/Holland's Customer-Centric Selling

Logic of Life are both excellent at drawing out serious economic principles from everyday experiences.

Money Machine is not directly an economics book, but details the movement of money through the global economy (but focused on London, specifically) and is an excellent overview of fiscal policy.