melvinram
This reader’s recommendations and supporting excerpts from the sampled discussions.
melvinram · Apr 19, 2009If I had to pick one, I'd pick SPIN Selling as feverishaaron said.
melvinram · Apr 18, 2009* SPIN Selling by Rackman
melvinram · Apr 18, 2009Selling the Invisible by Harry Beckwith from the list is a good one.
melvinram · Apr 18, 2009* Lead Generation for the Complex Sale by Brian Carroll
melvinram · Apr 19, 2009Selling to VITO is also step by step, but SPIN Selling approach makes more sense to me.
melvinram · Apr 18, 2009* Selling to VITO by Parinello
melvinram · Apr 18, 2009* The Sales Bible by Gitomer