Ask HN: Best books or videos to get better at sales?

Carnegie is a useful book for life in general, don't get me wrong - it's just that it's only the 'foundation' of sales

the de facto book to read is "How to Win Friends and Influence People" by Dale Carnegie. I'd highly recommend that.

Thinking Fast and Slow

Influence:

Predictably Irrational:

Made To Stick

The Autobiography of Benjamin Franklin

I would also add SPIN Selling

SPIN is still great.

The best books, hands down, are Neal Rackham's SPIN Selling series:

There are 3 books you should read: SPIN Selling.

SPIN is much easier to read, know and understand

Im partial to spin selling.

I will also recommend "Getting to yes" which is research based and a quick read

Dale Carnegie - How to Win Friends & Influence People

"Smart" books in the sales space include Influence

If you really want to learn something check "Mastery" by Robert Greene.

I really liked the book, and it just feels right on some intuitive level.

I'm a fan of The Challenger Sale

The Challenger Sale.

Here's a video presentation by Matt Dixon on The Challenger Sale. It's a bit long, just over an hour. But give it 15 minutes-- you'll see it's solid material. Good insights on how marketing supports & equips sales. Read the book!