Small Is the New Big

Here's a few I've really liked that have a broader subject matter than only what you asked for. I figure that if you like to read you'd like these books. --- NON-FICTION --- Darkness Visible A Mathemematician's Apology Omnivore's Dilemma Fermat's Enigma The Code Book Born to Run Judgement of Paris Siddhartha Killing Pablo The Victorian Internet Lone Survivor I Hope They Serve Beer in Hell Surely You're Joking Mr. Feynman Papillon Into Thin Air Born on a Blue Day Touching the Void Got Fight The Conquest of Happiness --- FICTION --- Switch Bitch Lost Horizon The Cuckoo's Egg The Simlarillion The Time Traveler's Wife The Alchemist The Count of Monte Cristo A Canticle for Leibowitz Neverwhere My Uncle Oswald Stories of Your Life and Others Invisible Cities Life of Pi Atlas Shrugged --- WALL STREET / FINANCE --- When Genius Failed Liar's Poker Buffett (Lowenstein) Bull! Black-Scholes and Beyond (textbook) Fixed Income Securities (textbook) The Road to Serfdom The Smartest Guys in the Room Fortune's Formula The Fourth Turning Inside the House of Money --- ENTREPRENEURSHIP / COMPUTERS (non-textbook) --- Masters of Doom It's Not About the Bike Dot. Bomb Founders at Work The PayPal Wars…

To get fundamentals and theory foundation, drop the "internet" part of your requirement. The internet is just another way to connect people. All successful marketing comes down to a fundamental understanding of people, how we like to be spoken to, what captures our attention, and what messages stick. Read my notes and excerpts on some of these books to get an idea if they're what you're looking for: == Small is the New Big - by Seth Godin A "best-of" collection of small essays about marketing. Seth writes in general terms meant to give you perspective, change the way you think about marketing, and inspire you to actions, no matter how small, that make all the difference. Read anything by Seth Godin (as others here have said), but this is his best overview. http://sivers.org/book/SmallIsTheNewBig == Made to Stick - by Chip Heath and Dan Heath A deep analysis of what makes certain ideas or stories memorable. http://sivers.org/book/MadeToStick == You, Inc - The Art of Selling Yourself - by Harry Beckwith Harry Beckwith is amazing. Read everything by him. This is just his newest. He's the best at reminding you how basic human consideration translates into marketing.…