Secrets of Consulting

Hiya, I'd consider these books/articles/podcasts: * Secrets of Consulting by Gerald Weinberg: http://geraldmweinberg.com/Site/Consulting_Secrets.html Every problem is a people problem. * Refactoring by Martin Fowler et. al: https://martinfowler.com/books/refactoring.html talks about how and why to refactor, as well as providing a nomenclature for the process. * Code Complete by Steve McConnell. https://stevemcconnell.com/books/ A bit dated (the last version I could find was from 2004) but a great overview of the entire software process, from requirements to maintenance. * The Mythical Man-Month by Fred Brookes: https://www.oreilly.com/library/view/mythical-man-month-the/... (https://www.oreilly.com/library/view/mythical-man-month-the/0201835959/) best practices about software development, written about a project from the 1960 and 1970s. * The Joel On Software Strategy Letters: https://www.joelonsoftware.com/2000/05/12/strategy-letter-i-... (https://www.joelonsoftware.com/2000/05/12/strategy-letter-i-ben-and-jerrys-vs-amazon/) is the first one. All of them (I think there are five) are great.…

Secrets of Consulting - Gerald Weinberg and 48 Rules of Power - Robert Greene

I would recommend these books for a good grounding in marketing and fostering innovation: The Innovator’s Dilemma by Clayton Christensen Crossing the Chasm and Inside the Tornado by Geoffrey Moore Innovation and Entrepreneurship by Peter Drucker Marketing High Technology by William Davidow Four Steps to the Epiphany by Steve Blank Jumpstart Your Business Brain by Doug Hall E-Myth Revisited by Michael Gerber Blue Ocean Strategy by W. Chan Kim & R. Mauborgne Influence The Psychology of Persuasion by Robert Cialdini The 22 Immutable Laws of Marketing by Al Ries and Jack Trout Secrets of Consulting by Gerald Weinberg For an article that summarizes key concepts see http://skmurphy.com/wp-content/uploads/2007/04/Crucial%20Mar... (http://skmurphy.com/wp-content/uploads/2007/04/Crucial%20Marketing%20Concepts.pdf) There is a companion slide deck here http://www.skmurphy.com/f/SDForum061211.pdf

For sheer enjoyment (measured in how many times I've re-read them, at least at various times in my life): Heinlein's _The Door into Summer_. Connie Willis' _Bellwether_ (these can be funny, right?). Ayn Rand's _Atlas Shrugged_ (more in my youth than today, but I can probably still recite passages by heart). Non-fiction: Gerry Weinberg's _Secrets of Consulting_. Lynn Truss' _Eats Shoots & Leaves_.