Permission Marketing

The Guerilla Marketing series are all good- by Jay Levinson. As is the oldie but goodie 'Permission Marketing' by Seth Godin.

Permission Marketing - Seth Godin, made me think about what he calls interruption marketing. Purple Cow - Seth Godin, made me think about standing out. The Lean Startup - Eric Ries, really changed the way I think about... Well, nearly everything that costs effort. The God Delusion - Richard Dawkins, good theory about why God most probably doesn't exist. The magic of reality - Richard Dawkins, great story about evolution, religion, etc. A short history of nearly everything - Bill Bryson, brilliant book. Perfect summary of our scientific advancements during the last centuries. He made me think about possible natural disasters.

All Marketers are Liars, Permission Marketing, Crossing the Chasm, Positioning, 4 steps to the epiphany That's probably enough for a while. And if you haven't already read Getting Real then read that too.

Permission Marketing (Seth Godin) http://www.amazon.com/Permission-Marketing-Turning-Strangers... (http://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360)

Everything from Seth Godin. Permission Marketing, All Marketers are Liers and Purple Cow are my personal favorites.

About 14 months ago, I had little knowledge of how to execute a startup. In particular, I wasn't familiar with any online marketing tactics. The following books helped me a lot in that respective, and more: 1. Positioning, 22 Immutable Laws of Marketing/Branding, Focus, Marketing Warfare 2. Purple Cow, All Marketers are Liars, Permission Marketing (I didn't like "The Big Moo", "Free prize inside" or "Small is the new Big"). 3. Founters At Work 4. Wikinomics, Wisdom of Crowds, The Tipping Point (Blink! was alright). I am looking forward to reading "The Long Tail" and "The starfish and the spider"...has anyone read them yet? 6. Why We Buy 7. Hackers and Painters 8. The E-Myth revisited 9. The Art of the Start 10. On War, The Art of War by Machiavelli and Sun Tzu (not exactly for startups, but definitely useful) 11. Crossing the Chasm