Marketing High Technology

Advice to Founders and CEOs - Dear Founder (Maynard Webb) - The Hard Things About Hard Things (Ben Horowitz) - Straight Talk for Startups (Randy Komisar and Jantoon Reigersman) - The Founders’ Dilemmas (Noam Wasserman) - The Entrepreneur’s Daily Nietzsche (Brad Feld and Dave Jilk) - Build (Tony Fadell) - Zero to IPO (Frederic Kerrest) - The Great CEO Within (Matt Mochary) Finance - Wharton's Introduction to Financial Accounting course: [https://www.coursera.org/learn/wharton-accounting](https://w... (https://www.coursera.org/learn/wharton-accounting]%28https://www.coursera.org/learn/wharton-accounting%29) - How Finance Works: The HBR Guide to Thinking Smart About the Numbers (Mihir Desai) - Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers (Karen Berman and Joe Knight) Open-Book Company (Employee Ownership, Financial Literacy, Goal-setting) - The Great Game of Business (Jack Stack and Bo Burlingham) Legal - Acceleration (Ryan Roberts) - The Entrepreneur’s Guide to Law and Strategy (Constance Bagley and Craig Dauchy) Company Strategy and Direction (post-product/market fit) - Crossing the Chasm (Geoff Moore) - Zone to Win (Geoff Moore)…

That would be a long list, given that I read a lot of books and would generally say that most of the books I've read were worth investing time in to some extent. But for what it's worth, here's a subset, cribbed from my previous HN comments: Something Deeply Hidden - Sean Carroll The Universe Speaks in Numbers: How Modern Math Reveals Nature's Deepest Secrets - Graham Farmelo The Man Who Loved Only Numbers: The Story of Paul Erdos and the Search for Mathematical Truth - Paul Hoffman The Man Who Knew Infinity: A Life of the Genius Ramanujan - Robert Kanigel Lost in Math - Sabine Hossenfelder The First Three Minutes - Steven Weinberg Hyperspace - Michio Kaku Not Even Wrong - Peter Woit The Trouble With Physics - Lee Smolin About Time - Paul Davies Time Reborn - Lee Smolin The Elegant Universe - Brian Greene The Hidden Reality - Brian Greene The Fabric of the Cosmos - Brian Greene Quantum Space: Loop Quantum Gravity and the Search for the Structure of Space, Time, and the Universe - Jim Baggott The Universe Speaks in Numbers: How Modern Math Reveals Nature's Deepest Secrets - Graham Farmelo Three Roads To Quantum Gravity - Lee Smolin…

I would recommend these books for a good grounding in marketing and fostering innovation: The Innovator’s Dilemma by Clayton Christensen Crossing the Chasm and Inside the Tornado by Geoffrey Moore Innovation and Entrepreneurship by Peter Drucker Marketing High Technology by William Davidow Four Steps to the Epiphany by Steve Blank Jumpstart Your Business Brain by Doug Hall E-Myth Revisited by Michael Gerber Blue Ocean Strategy by W. Chan Kim & R. Mauborgne Influence The Psychology of Persuasion by Robert Cialdini The 22 Immutable Laws of Marketing by Al Ries and Jack Trout Secrets of Consulting by Gerald Weinberg For an article that summarizes key concepts see http://skmurphy.com/wp-content/uploads/2007/04/Crucial%20Mar... (http://skmurphy.com/wp-content/uploads/2007/04/Crucial%20Marketing%20Concepts.pdf) There is a companion slide deck here http://www.skmurphy.com/f/SDForum061211.pdf