Innovation and Entrepreneurship

Looking through my list, none jumps out as a 'life changer': http://davids-book-reviews.blogspot.it/ Although there are several good ones there: * Nathan Barry's Authority: http://blog.liberwriter.com/2013/11/21/nathan-barrys-authori... (http://blog.liberwriter.com/2013/11/21/nathan-barrys-authority/) * Worthless, Impossible and Stupid: http://davids-book-reviews.blogspot.it/2013/09/worthless-imp... (http://davids-book-reviews.blogspot.it/2013/09/worthless-impossible-and-stupid-how.html) - not one for the ages, but I thought his take on entrepreneurship was interesting. * http://davids-book-reviews.blogspot.it/2013/08/pathfinder-jo... (http://davids-book-reviews.blogspot.it/2013/08/pathfinder-john-charles-fremont-and.html) - biography of John Fremont. Interesting guy in an interesting period of American history. * http://davids-book-reviews.blogspot.it/2013/02/innovation-an... (http://davids-book-reviews.blogspot.it/2013/02/innovation-and-entrepreneurship.html) - Innovation and Entrepreneurship by Drucker. Still a very relevant book in a lot of ways.

I would recommend these books for a good grounding in marketing and fostering innovation: The Innovator’s Dilemma by Clayton Christensen Crossing the Chasm and Inside the Tornado by Geoffrey Moore Innovation and Entrepreneurship by Peter Drucker Marketing High Technology by William Davidow Four Steps to the Epiphany by Steve Blank Jumpstart Your Business Brain by Doug Hall E-Myth Revisited by Michael Gerber Blue Ocean Strategy by W. Chan Kim & R. Mauborgne Influence The Psychology of Persuasion by Robert Cialdini The 22 Immutable Laws of Marketing by Al Ries and Jack Trout Secrets of Consulting by Gerald Weinberg For an article that summarizes key concepts see http://skmurphy.com/wp-content/uploads/2007/04/Crucial%20Mar... (http://skmurphy.com/wp-content/uploads/2007/04/Crucial%20Marketing%20Concepts.pdf) There is a companion slide deck here http://www.skmurphy.com/f/SDForum061211.pdf