naboavida

Thinking, Fast and Slow - Daniel Kahneman. Learn why we're fools by nature.

with The Black Swan as my favourite

Incerto - Nassim Nicholas Taleb (4 volumes, with The Black Swan as my favourite). Learn how not to be a fool, or at least, minimize its impacts.

The Startup Owner's Manual - Steve Blank. Learn how to find your way through the market.