jacktribe

Crossing the Chasm by Geoffrey A. Moore - making your product work for the masses

Zero To One by Peter Thiel

Never Split the Difference by Chris Voss - it might seem a bit gimmicky but negotiation always comes off gimmicky

The Cold Start Problem by Andrew Chen - achieving escape velocity, getting viral referral traffic

Hatching Twitter by Nick Bilton

The Almanack Of Naval Ravikant by Eric Jorgenson

Grinding It Out: The Making of McDonald's by Ray Kroc

That Will Never Work by Marc Randolph

The Founders by Jimmy Soni

The Upstarts by Brad Stone