Winning Through Intimidation

"Winning Through Intimidation" by Robert Ringer. Or, just quit. I've taken conflict all the way through being fired multiple times and there really isn't a way to win if you are not part of the mafia. At a very huge ecommerce company they had SDE career training, and you are told bluntly all the people deciding things are cigar smoking mobsters so basically, you are a peon and you're fucked for a career if you are not in management. You need to enter a company through personal connections not skills, or it just isn't going to work no matter how much politics you try. There are tactics I call socialist tactics. Many people for instance being on the losing end of an argument having a dumb idea or no clue, will use their position as a management to call a large meeting, confuse all the people in it with bullshit, then get them to agree on something they don't understand. Another tactic is when challenged in a meeting, call for a instant vote (its a democracy) while pressuring people to vote for them. Third tactic is to meet for a few hours, decide everything you want, then try to force teammates into the meeting two hours later, then claim the whole team is on board with what…

Winning Through Intimidation by Robert Ringer is by far the best sales book I ever read. His basic premise is that the outcome of any negotiation(especially sales) is inversely proportionate to how intimidated you are by the other person. His solution is to invest in creating a strong image before selling and using takeaway selling, which is basically taking away the opportunity to do business with you so that they stop thinking about whether they want to buy and start thinking about how to get you to sell to them. On a side note, Dan Kennedy says,"if you lose a sale because of price, you lose that sale long beforehand." your job is to differentiate yourself and craft a powerful image so they can never even start to compare you to others. http://www.amazon.com/Winning-Through-Intimidation-Robert-Ri... (http://www.amazon.com/Winning-Through-Intimidation-Robert-Ringer/dp/0449207862)

Winning Through Intimidation - Robert Ringer: This is old book but a classic. It's a fun and humorous read and the context is around real estate deals but surprisingly a lot of applies to start-ups (and real life). If I were to sum up this book, it's about showing you all the ways people can screw you and how to try to avoid getting screwed.