The Dip

- Zero to One, Peter Thiel Always makes me feel that I’m not ambitious enough. And that too many smart people are in the wrong industry (finance). - The Dip, Seth Godin Don’t give up. Unless you’re in a cul-de-sac. - Obviously Awesome, April Dunford Your competitor is often not who you think it is.

For me it was the Dip by Seth Godin.

Agree on Four Steps and Getting Real, also check out: Purple Cow and The Dip by Seth Godin The Long Tail and Free by Anderson