The Cold Start Problem

This. A friend recommended it and it was SUPER insightful

The Cold Start Problem by Andrew Chen, if your startup idea is in the "networked product" domain. I have re-read that book 3 times now, its that good

As someone who is more interested in building the product than marketing it, I found the following recent reads helpful in achieving a balance: 1. Crossing the Chasm by Geoffrey A. Moore - making your product work for the masses 2. The Cold Start Problem by Andrew Chen - achieving escape velocity, getting viral referral traffic 3. Never Split the Difference by Chris Voss - it might seem a bit gimmicky but negotiation always comes off gimmicky Motivational stories: 4. The Almanack Of Naval Ravikant by Eric Jorgenson 5. The Founders by Jimmy Soni 6. The Upstarts by Brad Stone 7. Hatching Twitter by Nick Bilton 8. That Will Never Work by Marc Randolph 9. Grinding It Out: The Making of McDonald's by Ray Kroc Can't skip: 10. Zero To One by Peter Thiel

* Crossing the Chasm * The Mom Test * The Almanack of Naval Ravikant * The Cold Start Problem