In early 2009, I got sick and tired of my incompetence with sales and marketing, and decided to learn. So I set out to learn, even if it meant sacrificing coding for a while. Marketing (and its cousin, sales) has many facets, perhaps surprisingly many, with significant differences among them. Just like compiler implementation requires skills and knowledge different from 3D graphics coding, or secure web development, for example. At the "high end" of the marketing food chain, there are things like public relations. I personally don't know much about that yet. Instead, I chose to focus on copywriting. Basically, the art and science of creating powerfully effective ads using only the written word. Often this means writing sales letters, i.e. several-page-long texts that sell something. This focus has proven to be a good choice. It gives a very strong foundation that applies to other kinds of marketing and sales. For example, Adwords ads can be viewed as extremely short sales letters.…
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