Start with Why

Crossing the chasm, repeatable revenue the challenger sale, start with why

Advice to Founders and CEOs - Dear Founder (Maynard Webb) - The Hard Things About Hard Things (Ben Horowitz) - Straight Talk for Startups (Randy Komisar and Jantoon Reigersman) - The Founders’ Dilemmas (Noam Wasserman) - The Entrepreneur’s Daily Nietzsche (Brad Feld and Dave Jilk) - Build (Tony Fadell) - Zero to IPO (Frederic Kerrest) - The Great CEO Within (Matt Mochary) Finance - Wharton's Introduction to Financial Accounting course: [https://www.coursera.org/learn/wharton-accounting](https://w... (https://www.coursera.org/learn/wharton-accounting]%28https://www.coursera.org/learn/wharton-accounting%29) - How Finance Works: The HBR Guide to Thinking Smart About the Numbers (Mihir Desai) - Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers (Karen Berman and Joe Knight) Open-Book Company (Employee Ownership, Financial Literacy, Goal-setting) - The Great Game of Business (Jack Stack and Bo Burlingham) Legal - Acceleration (Ryan Roberts) - The Entrepreneur’s Guide to Law and Strategy (Constance Bagley and Craig Dauchy) Company Strategy and Direction (post-product/market fit) - Crossing the Chasm (Geoff Moore) - Zone to Win (Geoff Moore)…

1. 10% Happier 2. Traction 3. Unshakable 4. Shoe Dog (This has been my favorite book thus far of 2017, I did not think it would of left such a lasting impression on me about life and success and business) 5. Start with Why 6. The Subtle Art of Not Giving a F*uck

The Holy Bible Start With Why The Subtle Art of Not Giving a F*ck Think Like a Freak SmartCuts

1. Start with why, Simon Sinek - to get my younger self to figure out why I am doing what I am doing 2. Drive, the surprising truth..., Daniel Pink - to understand happiness and motivation 3. Crucial Conversations, to learn how to talk and listen and talk to people without ruining the conversation and the possibilities from it