Re-imagine! Business Excellence in a Disruptive Age

I recommend: "Management: Tasks, Responsibilities, Practices" by Peter Drucker, "Positioning: The Battle for Your Mind", by Al Ries, Jack Trout and "Re-imagine! Business Excellence in a Disruptive Age" by Tom Peters. They aren't all strictly marketing books but they are awesome as well as informative.

I still have to come across better book than Tom Peters - "ReImagine". It's amazing look at markets that are under-served, problems that need to be solved in B2C and B2B environments, managing talents, creativity and innovation.. Trust me, besides that the book is colorful and everything but a typical business book, it is an insight in what will happen. These are all opinions of Tom, and a book doesn't get more personal than this. A load of startup ideas as you turn pages. http://www.amazon.com/Re-Imagine-Business-Excellence-Disrupt... (http://www.amazon.com/Re-Imagine-Business-Excellence-Disruptive-Age/dp/078949647X)