Pitch Anything

For founders: #1 is Oren Klaff Pitch Anything. Then: Crossing the Chasm, Zero to One, Blitzscaling, Never Split the Difference, Oversubscribed: A Founders Guide to Seed Fundraising, Exactly What To Say: The Magic Words for Influence and Impact, Miracle Morning, 22 Immutable Laws of Marketing.

Pitch Anything goes in to detail on the psychology of the pitch. It talks about the concept of framing and how you must control the frame to close the deal. Highly recommended. Just read it (well, listened to it) and I feel like reading it again just to catch up on any missing details. Book homepage is http://pitchanything.com

"Sales" is very broad. My favorite book about the act of selling (i.e. pitching) is "Pitch Anything" - http://www.amazon.com/Pitch-Anything-Innovative-Presenting-P... (http://www.amazon.com/Pitch-Anything-Innovative-Presenting-Persuading/dp/0071752854/ref=sr_1_1?ie=UTF8&qid=1442499872&sr=8-1&keywords=pitch+anything) If you're looking for an overall sales primer/bible, your best bet is probably The Sales Acceleration Formula http://www.amazon.com/Sales-Acceleration-Formula-Technology-... (http://www.amazon.com/Sales-Acceleration-Formula-Technology-Inbound/dp/1119047072/ref=sr_1_1?s=books&ie=UTF8&qid=1442499928&sr=1-1&keywords=sales+acceleration+formula)

Pitch Anything!> http://pitchanything.com/book/ BOOM Big Idea to share with you. No matter your functional role, there's solid research here on how people receive and respond to information. This is one of the best books on sales presentation and positioning I've read in ages.