If you're looking for a marketing book, check out: "Covert Persuasion: Psychological Tactics and Tricks to Win the Game" by Kevin Hogan http://www.amazon.com/Covert-Persuasion-Psychological-Tactic... (http://www.amazon.com/Covert-Persuasion-Psychological-Tactics-Tricks/dp/0470051418) Great book about all-around persuasion techniques , marketing, and also copywriting.
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Covert Persuasion: Psychological Tactics and Tricks to Win the Game
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