Cashvertising

Forget about the spammy title, this is an amazing book on copy writting: Cashvertising: http://amzn.to/nrwKnf (all links have my affiliate link. On my way to richness baby! ;) I'm currently reading this one, so far so good: Moonwalking with Einstein: The Art and Science of Remembering Everything http://amzn.to/nGEnkv This is a small list of books I want to read: The Secret Life of Pronouns: What Our Words Say About Us http://amzn.to/oiEIDs Willpower: Rediscovering the Greatest Human Strength http://amzn.to/qTNpgB Do More Faster: TechStars Lessons to Accelerate Your Startup http://amzn.to/njSDPh The Social Animal: The Hidden Sources of Love, Character, and Achievement http://amzn.to/okuaFh The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal http://amzn.to/rptuZ9 The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home http://amzn.to/oaIDgu

In early 2009, I got sick and tired of my incompetence with sales and marketing, and decided to learn. So I set out to learn, even if it meant sacrificing coding for a while. Marketing (and its cousin, sales) has many facets, perhaps surprisingly many, with significant differences among them. Just like compiler implementation requires skills and knowledge different from 3D graphics coding, or secure web development, for example. At the "high end" of the marketing food chain, there are things like public relations. I personally don't know much about that yet. Instead, I chose to focus on copywriting. Basically, the art and science of creating powerfully effective ads using only the written word. Often this means writing sales letters, i.e. several-page-long texts that sell something. This focus has proven to be a good choice. It gives a very strong foundation that applies to other kinds of marketing and sales. For example, Adwords ads can be viewed as extremely short sales letters.…