I'm on a streak of reading Neuromarketing/behavioral economic type books. 1. Predictably irrational is particularly good. Especially the first half. 2. The Confidence Game explains the steps of how con trick people to fool themselves. 3. Buyology is very focused on purchases/retail. 4. Brainfluence. I'm halfway through it. Mostly bite-sized chapters and it's similar to Buyology, but I prefer this book.
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