consumer behavior

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9 books

Nudge

Richard H. Thaler, Cass R. Sunstein
3 readers · Economics, Psychology, Business

The Paradox of Choice

Barry Schwartz
2 readers · Psychology, Economics

Buyology

Martin Lindstrom
2 readers · Business, Psychology

Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains

Matt Johnson, Prince Ghuman
1 reader · Psychology, Science, Business

Brainfluence

Roger Dooley
1 reader · Business, Psychology

Hot Button Marketing

Barry Feig
1 reader · Business

Trading Up

Michael J. Silverstein and Neil Fiske
1 reader · Business, Economics

Why We Buy

Paco Underhill
1 reader · Business, Psychology

Why We Buy: The Science of Shopping

Paco Underhill
1 reader · Business, Psychology