Ask YC: What books on marketing do you recomend?

Crossing the Chasm is mostly useful as a reality check for startup founders

Another good book where I'm not sure I know of too many people actually accomplishing something practical as a result of reading it.

Crossing the Chasm - Geoffrey Moore

Some favorites include "20 years of high tech marketing disasters", "crossing the chasm", "innovator's dilemma".

"crossing the chasm", "innovator's dilemma".

Made to Stick

I enjoyed reading this book, but:

Tipping Point

The 22 Immutable Laws of Marketing... a must have on any desk.

The 22 Immutable Laws of Marketing

Purple Cow

Purple Cow are my personal favorites.

All Marketers are Liers

the same ideas presented in Positioning

Ries & Trout "Positioning" is a classic, and a short read.

Permission Marketing

"Influence," by Robert Cialdini

Ogilvy on Advertising is one of my absolute favorites, and I go back to it regularly.

Getting Everything You Can Out of All You've Got