Lisa Cron's book, _Wired for Story_, is aimed at fiction writers, but any type of writer can benefit from her book. She gives excellent cognitive-science-based reasons for each writing tip she gives. I'm an editor/book project manager at a major computer book publishing company, and a former software tech writer. I recommend Lisa Cron's book to all my authors.
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Wired for Story
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THE WORD OF MOUTH
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