Tiny Habits by BJ Fogg. It's unconventional, because it's not strictly about businesses or startups or selling. But if you think about, running a business is doing predictable things over and over again. Problem is, it's so complicated and there's so many things you need to take care of. Breaking them down into smallest possible steps and making habits out of them kept me moving. Write one sentence. Dial one number. Open one email. Process one invoice. It quickly snowballed. Later, when I started scaling and delegating, I had a blueprint ready for someone else. Because they would struggle too. And that's just a business side. The book also helped me with personal habits.
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Tiny Habits
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