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The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

Dan Ariely

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Here are some more favorites (they may not qualify as the best books ever, but great books with original and useful ideas): - Where Good Ideas Come From: The Natural History of Innovation by Steven Johnson - The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home by Dan Ariely - Switch: How to Change Things When Change Is Hard by Chip Heath, Dan Heath