The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

1. "The Wisdom of Crowds" by James Surowiecki 2. "Predictably Irrational" by Dan Ariely 3. "The Search" by John Battelle 4. "Made to Stick" by Chip Heath and Dan Heath 5. "The Tipping Point" by Malcolm Gladwell That should cover your trip. I've listened to all of them and really liked all of them. "Blink" by Gladwell is also good, but not as business related. I would love to hear any other suggestions people have in this category.

The Search by John Battelle. Then, just for fun, Neuromancer.