The Master Switch: The Rise and Fall of Information Empires

I second this recommendation and his book "The Attention Merchants" as well.

The Master Switch: The Rise and Fall of Information Empires by Tim Wu https://www.penguinrandomhouse.com/books/194417/the-master-s... (https://www.penguinrandomhouse.com/books/194417/the-master-switch-by-tim-wu/) A great book on history of the information economy over the periods of Radio, Telephone, and cable TV that has a lot to say about how the longer cycles of technology play out.

Flow https://www.amazon.com/Flow-Psychology-Experience-Perennial-... (https://www.amazon.com/Flow-Psychology-Experience-Perennial-Classics/dp/0061339202) Antifragile https://www.amazon.com/Antifragile-Things-That-Disorder-Ince... (https://www.amazon.com/Antifragile-Things-That-Disorder-Incerto/dp/0812979680) High Output Management https://www.amazon.com/High-Output-Management-Andrew-Grove/d... (https://www.amazon.com/High-Output-Management-Andrew-Grove/dp/0679762884) The Master Switch https://www.amazon.com/Master-Switch-Rise-Information-Empire... (https://www.amazon.com/Master-Switch-Rise-Information-Empires/dp/0307390993) Thinking Fast and Slow https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp... (https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555)

The Master Switch : This really puts a lot of things into context, especially if you're in tech industry. It's basically a history of the entire Information Technology, and it's fascinating how same things happen over and over again, pendulums swing back and forth over and over again, and people keep making same mistakes over and over again. Also you can see the larger picture of why some large tech companies make the decisions they make, and how to successfully compete if you are into that. You will become a pessimist for a while after reading this, just because it feels like there's no meaning in all this since everything repeats itself and nothing is forever, but when you recover from it you'll find yourself much more insightful about the industry and can make better decisions.