The Knack

I second this. In addition, +1 for Eric Sink. Also check out "The Knack" by Norm Brodsky and Bo Burlingham. In the end, though, no book can prepare you for starting up,

Thank you for this list - I liked reading The Knack so will explore the others. I disagree with you about your examples of exceptional circumstances. Anyone can raise 350k or be stuck in a lift with Jeff Bezos if they do the hard around it. Focus on building something amazing and you can build your own luck around. For example, 18 months ago I did speak to Bezos - I did not have anything to talk tom about (apart from asking him sign my Kindle!) so nothing happened. But this year I really do so I will find another way to talk to him (and everyone else). That is not to say that are not exceptional circumstances. For example, only a handful of people around the world in the 1970s had the priviliges of Bill Gates, ie a childhood growing up in a school with a mainframe. But it is not worth worrying about such things - each of us has to look for the unusual advantages we have and work with those. In my case I have a genetic illness which meant most of my childhood was spent ill or in hospital. I survived long enough to train as a physician and a programmer so this year I founded a company that builds software to help patients work online with their clinicians.