The Hidden Persuaders

1.- Sandman 2.- Toxic Sludge is Good For You: Lies, Damn Lies and the Public Relations Industry 3.- The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising 4.- The Hidden Persuaders - "A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker

Ymmv but I got a good grip on gimmicks from The Hidden Persuaders by Vance Packard Also I can't emphasize this enough INSIDE SECRETS OF SELLING (FIND A NEED AND FILL IT) https://archive.org/details/insidesecretsofs00ward