The Cluetrain Manifesto

Just finished reading "Small Pieces Loosely Joined" (http://www.smallpieces.com/) which is a wonderful read on why we care about the Web. The author's previous work called "The Cluetrain Manifesto" (http://www.cluetrain.com/ ) is also a nice read

I only read non-fiction that's counterintuitive. I figure, hey, I'm pretty smart, so if it's intuitive then I can probably figure it out on my own. A list of stuff I cite most often: No Contest & Punished by Rewards by Alfie Kohn Status Anxiety by Alain de Botton PG's essays & ITConversations interviews The Underground History of American Education by John Taylor Gatto The Singularity is Near by Kurzweil This graph: http://alexkrupp.com/picture_library/plot.jpg Dee Hock's essay on leadership A handful of blog posts by Mark Cuban All Marketers are Liars & Free Prize Inside by Seth Godin. All of the books that Seth recommends are also worth reading. Bruce Schneier's interview on ITConversations Magic Ink, an essay by Bret Victor War Is A Force That Gives Us Meaning by Chris Hedges The Cluetrain Manifesto (the book) I'm sure there's a lot more, but that's what comes to mind right now.