Switch

"Switch" by Chip and Dan Heath. Website here: http://heathbrothers.com/switch/. I don't tend to go out of my way for self-help type books, which this may or may not be. The authors leverage a lot of research and rhetoric that was already familiar, plus some that was not. It was pleasing to learn some new vocabulary, such as "Fundamental Attribution Error" and "Ego Depletion." Since my kids were born, it has been very apparent that the better a human is at manipulating others, the more likely that human is to survive. But we tend to think of manipulating behavior as having negative connotations. "Switch" is full of stories about effecting change by manipulating behavior. Positive stories. As a parent, I found the reminder to look for positive ways to reinforce desired behavior invaluable. And, personally, I found the notion that behavior is highly attributable to environmental forces something of a relief.