Startup: A Silicon Valley Adventure

Startup: A Silicon Valley Adventure by Jerry Kaplan Jerry started "GO," the company that was the first to bring to market "pen computing." His company raised over 75M and spent it all on a product that the market did not want. It is a great read. A time before the concept of "product/market" fit had entered main-stream vocabulary

"The New New Thing" by Michael Lewis is great: entertainingly written, and actually quite instructive about SV culture. "Startup: A Silicon Valley Adventure" by Jerry Kaplan was also very good.

Startup: A Silicon Valley Adventure by Jerry Kaplan. Recounts the true story of GO Corporation and the folks involved including John Doer and Bill Campbell. Been awhile since I picked this up but I remember it was a fun read.

Startup: A Silicon Valley Adventure: Jerry Kaplan (Jerry is such a nice guy that he answered my email). Another one, though this guy did NOT reply to my email, is about a publishing (not coding) startup, Burn Rate.