Very good book. I forgot how I stumbled into it but it's pretty much the text for changing behavior. Only person coming close is BJ Fogg's work on tiny habits who really just distilled the material into "You won't believe THAT ONE TRICK, psychologists will HATE you!".
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FROM THE SHARED SHELF · 2006–2026 SAMPLE
Self-Directed Behavior
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THE WORD OF MOUTH
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