I briefly checked out the first 20 or 30 reviews on Amazon and was not surprised by the comments, but by the ratings. My take on the comments? True: if you are a long time follower of the signal vs. noise blog then you will have seen some of the material before. True: some of the advice is ambiguous, but necessarily so - this is not a "how to start a web company" step-by-step manual. It is an aid to seeing business from a total non-traditional platform. True: the book is short on pages and word-count - you can easily read it in an afternoon. Every other page is an illustration (no informational value) of some kind taking away from actual information space - I did feel I was mislead by this. True: They do use their own company as an example quite a lot which took away credibility. Their biz is the extreme example in a few ways but it is very interesting how they embrace obstacles that others run from i.e. having globally spread employees.…
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