Purple Cow: Transform Your Business by Being Remarkable

Seth Godin: "Purple Cow" "Tribes"

The Startup Owners Manual by Steve Blank and Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

I'm not sure if the fact that it's a game changes anything or not as I don't play in that space myself. But just in terms of marketing in general, some of the essentials include: The 22 Immutable Laws of Marketing - Al Ries & Jack Trout Positioning - Al Ries & Jack Trout Repositioning - Jack Trout (with Steve Rivkin) Differentiate or Die - Jack Trout (with Steve Rivkin) The Ultimate Marketing Plan - Dan S. Kennedy The Ultimate Sales Machine - Chet Holmes All Marketers Are Liars - Seth Godin The Purple Cow - Seth Godin

Permission Marketing - Seth Godin, made me think about what he calls interruption marketing. Purple Cow - Seth Godin, made me think about standing out. The Lean Startup - Eric Ries, really changed the way I think about... Well, nearly everything that costs effort. The God Delusion - Richard Dawkins, good theory about why God most probably doesn't exist. The magic of reality - Richard Dawkins, great story about evolution, religion, etc. A short history of nearly everything - Bill Bryson, brilliant book. Perfect summary of our scientific advancements during the last centuries. He made me think about possible natural disasters.