Predictably Irrational: The Hidden Forces That Shape Our Decisions

Here are a few: Sync: The Emerging Science of Spontaneous Order by Steven Strogatz Prime Obsession: Bernhard Riemann and the Greatest Unsolved Problem in Mathematics by John Derbyshire Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely The Peter Principle: Why Things Always Go Wrong by Laurence J. Peter and Raymond Hull

For me it was 1.Influence: http://www.amazon.com/Influence-Psychology-Persuasion-Robert... (http://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X/ref=sr_1_1?ie=UTF8&qid=1418061288&sr=8-1&keywords=influence) It talks about how the brain has certain preprogrammed sequences for situations. 2.Predictably Irrational http://www.amazon.com/Predictably-Irrational-Hidden-Forces-D... (http://www.amazon.com/Predictably-Irrational-Hidden-Forces-Decisions-ebook/dp/B002C949KE/ref=sr_1_1?ie=UTF8&qid=1418061376&sr=8-1&keywords=predictably+irrational) Again about the hidden mechanisms with which we make decisions and our reptile brain.

Last month I read "Zen and Art of Motorcycle Maintenance" by Robert M. Pirsig and just completed reading "Predictably Irrational: The Hidden Forces That Shape Our Decisions" by Dan Ariely. I would recommend both of these books. I have just started with 'Thinking, Fast and Slow' by Daniel Kahneman.

Not in any particular order, but I'd highly recommend these interesting books: How to run a Thriving Business - Ralph Warner (the founder of Nolo book) The Death of Ivan Ilyich - Leo Tolstoy (I read this based on a recommendation by a fellow HNer) Predictably Irrational: The Hidden Forces That Shape Our Decisions - Dan Ariely. The Winner-Take-All Society - Robert H. Frank, et all. Gun, Germs, and Steel - Jared Diamond.