Predictable Revenue

Predictable Revenue is considered canon for B2B/enterprise sales https://www.amazon.com/Predictable-Revenue-Business-Practice... (https://www.amazon.com/Predictable-Revenue-Business-Practices-Salesforce-com/dp/0984380213) But not sure how applicable to agencies it is so YMMV.

Best business books: -Secrets of Sandhill Road -Hackers and Painters -The Great CEO within -Venture Deals -Predictable Revenue -Zero to One -The Hard Thing About Hard Things -Lean customer development -Lost and founder -Lean B2B -From Impossible to Inevitable -Traction Best computer science books: -Competitive programming 3 -Structure and interpretation of computer programs Best for fun (non-fiction): -Meditations -Sapiens -How to win friends and influence people -A brief history of time -Self-reliance -Frente a la estrella polar

Not sure about "significantly affected how I think", but here are a couple of the standouts from 2015 that come to mind: The First World War: A Complete History Predictable Revenue Superforecasting The Master Algorithm Natural Born Heroes

+1 on Predictable Revenue. My only concern is that so much of the focus there seems to be on his one "cold emailing 2.0" technique, which is already starting to become more common, and will probably eventually lose its effectiveness due to over-exposure.

These are great books for starting off with the why and how of sales: Daniel Pink - To Sell Is Human: The Surprising Truth About Moving Others http://www.amazon.com/Sell-Human-Surprising-Moving-Others/dp... (http://www.amazon.com/Sell-Human-Surprising-Moving-Others/dp/1594631905/ref=asap_bc?ie=UTF8) Dale Carnegie - How to Win Friends & Influence People http://www.amazon.com/How-Win-Friends-Influence-People/dp/06... (http://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034/ref=sr_1_1?s=books&ie=UTF8&qid=1442499882&sr=1-1) As you understand the macro details of sales, the more micro things (tactics, strategies, best practices) are probably best served by specific industry or specific aspects of sales. For example: http://www.amazon.com/Behind-Cloud-Salesforce-com-Billion-Do... (http://www.amazon.com/Behind-Cloud-Salesforce-com-Billion-Dollar-Company-/dp/0470521163/ref=sr_1_1?ie=UTF8&qid=1442500049&sr=8-1) http://www.amazon.com/Sales-Acceleration-Formula-Technology-... (http://www.amazon.com/Sales-Acceleration-Formula-Technology-Inbound/dp/1119047072/ref=sr_1_2?ie=UTF8&qid=1442500089&sr=8-2)…

The Four Steps To The Epiphany - Steve Blank Neuromancer - William Gibson Predictable Revenue - Aaron Ross, Marylou Tyler The Fountainhead - Ayn Rand The Ultimate Question 2.0 - Fred Reichheld‎ The Singularity is Near - Ray Kurzweil Moonshot! - John Sculley Zero To One - Peter Thiel Republic - Plato Meditations - Marcus Aurelius Nineteen Eighty-Four - George Orwell Fahrenheit 451 - Ray Bradbury The Mysterious Island - Jules Verne Discipline of Market Leaders - Michael Treacy, Fred Wiersema False Memory - Dean Koontz NOS4A2- Joe Hill Revival - Stephen King Barbarians At The Gate - John Helyar and Bryan Burrough Into Thin Air - John Krakauer How To Measure Anything - Douglas Hubbard and any collection of the works of H.P. Lovecraft.