mindcrime
Positioning: The Battle for Your Mind - Al Ries, Jack Trout and Philip Kotler
Also recommended in this reply
- Gödel, Escher, Bach: An Eternal Golden Braid
- The Soul of a New Machine
- Fooled by Randomness
- Hackers: Heroes of the Computer Revolution
- The Fountainhead
- The Black Swan
- The 22 Immutable Laws of Marketing
- Cyberpunk: Outlaws and Hackers on the Computer Frontier
- Marketing High Technology
- The Discipline of Market Leaders
- How to Measure Anything
- Society of Mind
- About Time
- Analogy Making as Perception
- Artificial Life: A Report from the Frontier Where Computers Meet Biology
- Charles Proteus Steinmetz: The Electrical Wizard of Schenectady
- Crossing the Chasm
- Differentiate or Die
- Engineering General Intelligence, Part 1
- Engineering General Intelligence, Part 2
- Ghost in the Wires
- Hackers & Painters
- Higgs: The Invention and Discovery of the 'God Particle'
- Hyperspace
- It's Not About the Bike
- Lost in Math
- Marketing Warfare
- Not Even Wrong
- Programming the Universe: A Quantum Computer Scientist Takes on the Cosmos
- Quantum Space: Loop Quantum Gravity and the Search for the Structure of Space, Time, and the Universe
- Re-Positioning: Marketing in an Era of Competition, Change and Crisis
- Report from Engine Co. 82
- Something Deeply Hidden
- The 22 Immutable Laws of Branding
- The AGI Revolution
- The Art of Deception
- The Art of Intrusion
- The Elegant Universe
- The Fabric of the Cosmos
- The First Three Minutes
- The Hidden Reality
- The Man Who Knew Infinity: A Life of the Genius Ramanujan
- The Man Who Loved Only Numbers: The Story of Paul Erdos and the Search for Mathematical Truth
- The Trouble with Physics
- The Universe Speaks in Numbers: How Modern Math Reveals Nature's Deepest Secrets
- Three Roads to Quantum Gravity
- Time Reborn
- Ultramarathon Man