lanstein
Positioning (Al Ries and Jack Trout)
Also recommended in this reply
- The Hard Thing About Hard Things
- The Lean Startup
- Crossing the Chasm
- Never Split the Difference
- The Four Steps to the Epiphany
- The 7 Habits of Highly Effective People
- Shoe Dog
- The Five Dysfunctions of a Team
- Good to Great
- High Output Management
- The Innovator’s Dilemma
- Zero to One
- Dealers of Lightning
- Elon Musk
- Influence
- Radical Candor
- The Great CEO Within
- The Almanack of Naval Ravikant
- Blitzscaling
- Managing Humans
- Marketing High Technology
- Principles
- Secrets of Sand Hill Road
- Start with Why
- The Idea Factory
- The Ride of a Lifetime
- Build
- Creativity, Inc.
- Made in America
- Only the Paranoid Survive
- Traction
- Behind the Cloud
- Built from Scratch
- Confessions of the Pricing Man
- Creative Confidence
- Data-Driven Marketing
- Dear Founder
- Delivering Happiness
- Drive
- Entering StartupLand
- Financial Intelligence for Entrepreneurs
- Getting to Yes
- Great People Decisions
- Grit
- Hacking Growth
- How Finance Works
- Idea Man
- Inspired
- It Doesn't Have to Be Crazy at Work
- Leading Matters
- Managing Oneself
- Mindset
- Monetizing Innovation
- No Rules Rules
- Ogilvy on Advertising
- Playing to Win
- Pour Your Heart Into It
- Powerful
- Punished by Rewards
- Riding Shotgun
- Scientific Advertising
- Setting the Table
- Startup Boards
- Steve Jobs
- Straight Talk for Startups
- The Business of Venture Capital
- The CIO Paradox
- The Culture Map
- The Effective Executive
- The Entrepreneur's Daily Nietzsche
- The Entrepreneur's Guide to Law and Strategy
- The Everything Store
- The Founder's Dilemmas
- The Great Game of Business
- The Holloway Guide to Technical Recruiting and Hiring
- The Making of a Manager
- The Powell Principles
- The Power Law
- The Talent War
- Thinking in Bets
- Turn the Ship Around!
- Valley of Genius
- Venture Deals
- What You Do Is Who You Are
- Winning
- Work Rules!
- Zero to IPO
- Zone to Win