Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick by Chip and Dan Heath (its about why some ideas stick and other dies)

"made to stick" is a great read for techies because it helps you think about simplifying communication to non techies. It also helps technical founders think about market perceptions about your product. It's a super fast read and well written.

Made to Stick

Made to Stick: Why Some Ideas Survive and Others Die, by Chip Heath and Dan Heath http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/140... (http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287) - quite good so far (1/2 way through) A Room with a View, by E.M. Forster http://www.amazon.com/Room-View-Bantam-Classics/dp/055321323... (http://www.amazon.com/Room-View-Bantam-Classics/dp/0553213237) - not sure what I think of it yet (about 1/2 way through). Found some of the writing a bit opaque, where I'm not sure what he's trying to say.

I finally finished "Godel, Escher, Bach" in 2009, after starting and giving up on it a few times previously. A great book, but it does require a lot of time and some serious thinking with a pencil and pad to do some working out (or at least it did for me). The best book I read in 2009 (and possibly ever!) was "Fooled By Randomness" - a fantastic book that I can't recommend enough. I also read the sequel, "Black Swans", that was interesting but not in the same league. "Made to stick" was also a great book, with lots of great marketing advice that is simple to follow.

Made to Stick http://www.madetostick.com/

I've added another powerful book to my library since the last time we had this discussion: Made to stick: Why some ideas survive and others die... - Chip and Dan Heath. Essential startup reading.

1. "The Wisdom of Crowds" by James Surowiecki 2. "Predictably Irrational" by Dan Ariely 3. "The Search" by John Battelle 4. "Made to Stick" by Chip Heath and Dan Heath 5. "The Tipping Point" by Malcolm Gladwell That should cover your trip. I've listened to all of them and really liked all of them. "Blink" by Gladwell is also good, but not as business related. I would love to hear any other suggestions people have in this category.

Made to Stick: Why Some Ideas Survive and Others Die http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/073... (http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/0739341340/ref=sr_1_1?ie=UTF8&s=books&qid=1210944933&sr=8-1)

Made to Stick: Why Some Ideas Survive and Others Die http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/140... (http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1205679800&sr=8-1)